Confessions of an Advertising Man
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Confessions of an Advertising Man |

Proveedor
David Ogilvy
Precio habitual
RD$ 100.00
Precio de venta
RD$ 100.00
Precio habitual
Agotado
Precio unitario
Cantidad de páginas: 172
Modalidad de adquisición: INTERCAMBIO

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Etiquetado como: Biográficos  Negocios 


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